Nantahala Outdoor Center

Nantahala Outdoor Center is a commercial outdoor guide service and retail store located at 13077 Highway 19 West, Bryson City, NC 28713. It opened in 1972 when Payson and Aurelia Kennedy and Horace Holden Sr. took over the old Tote 'N Tarry Motel. NOC is based in western North Carolina near Bryson City, near the Great Smoky Mountains on the Nantahala River. NOC is surrounded by Nantahala National Forest. The Appalachian Trail passes directly through the heart of the NOC, crossing the Nantahala River on a bridge next to the outfitter.NOC operates whitewater rafting trips on eight Southeastern rivers: the Chattahoochee, Chattooga, Cheoah, French Broad, Nantahala, Nolichucky, Ocoee, and Pigeon.

NOC also teaches people to paddle in its canoe and kayak paddling school. They also offer mountain bike rentals, group programs, outdoor retail, restaurants, ropes courses, kayak touring, fly fishing and hiking.Former NOC president John Burton was a member of the original 1972 Olympic slalom team.